A humongoid campaign for the world’s most massive Android tablet.


Art Direction, Design, Social Content Creation

made for:

Blast Radius

In 2013, HP launched the world's most massive Android tablet, the HP Slate 21. Blast Radius launched a campaign big enough to suit and employed double the spokesmen to send a humongoid message. The Nelson Twins, a pair of Australian comedians, led a series of web videos inviting would-be "lovers of large" to join the movement and reveal that a bigger Android experience... is simply better.

Join The Movement

To support the video campaign, we created a faux consumer advocacy site to house an experience that demonstrated the advantages of Android on the big screen.

Share the fun

We created heaping helpings of sharable content that extended the message across HP's social channels. Social content drove traffic to the campaign site, so users could learn more about the product.