We we're challenged with bringing butterball beyond the full bird and bring focus to the other products outside of Thanksgiving. So we rebuilt their entire digital ecosystem and put a new responsive socially connected .com experience at the center. Using this social connectivity we were able to identify self proclaimed turketarians and build an extensive community of influencers to spread the word about turkey as a primary protein. A robust retention program incentivised users each time they interacted with brand or tried a new product. Additionally to support the expansive offering of turkey products we created an aggressive new social content strategy adding a new voice to the brand. After all efforts we saw a 35% increase in Facebook fans and a signifigant increase in interactions with the brand across all channels.
COMPLETED FOR: Blast Radius
ROLE: Design, Art Direction