Original, seasonal, multi-channel content for HP’s social audiences.


Art Direction, Design, Social Content Creation

made for:

Blast Radius

In 2015 Blast Radius conceived, designed and executed original multi-channel content for HP’s social audiences. The campaign featured HP products used in ways that referenced pop-culture, calendar events and seasonal occurrences, as well as mini-campaigns to further promote specific products. I had the privilege of art directing and photographing a majority of these images.

Holiday and Events

Making HP products a part of the everyday conversation

#‎BendTheRules‬ of date night with the x360.
Spring break essentials. #BendTheRules

HP x360 in Stand Mode + Oscar picks = the most epic way to catch up on the year’s best movies.
Let the binge watching begin. ‪#‎BendTheRules‬

Catch the luck of the x360. Happy St. Patrick's Day! ‪#‎BendTheRules‬
Nothin' but net. March Madness. ‪#‎BendTheRules‬


Social engagement for the Omen, HP’s actually badass gaming laptop. Never Stop Gaming.

Hungry for hit points? #omenous

She wants to cuddle. You want carnage. #omenous

Pwn office politics. #omenous

Every Omen needs a bad egg. #NeverStopGaming #Easter

Level up... On a Tuesday. Game anywhere with the HP Omen. #NeverStopGaming

Spring is here but winter is coming. The only device for the Game of Thrones super fan. Are you watching tonight?


The many modes of the x360 are perfect for your creative life.

Mmm…Tent Mode. HP x360: #BendTheRules

Birdhouse mode - chicks love it. #BendTheRules

Happy Earth Day! Did you know, in 2014, we used nearly 6,300 tons of post-consumer recycled plastic in PCs and displays?

Honey, I shrunk the x360!