Prove it Online
The campaign kicked off with a web-based battle-of-the-bands contest. Bands from across the country uploaded their best track and rallied the support of their fanbase for a chance to display their talents live at one of six local showcases.
Prove it live
Online vote winners from each region duked it out live onstage, in one of six showcases, where fans in attendance crowned a winner. A second fan vote on these live performances sent one winner to represent Shure at SXSW showcase.
A ska band won... which sort of ruined everything 🎷😢 but building a platform for bands across the country to promote themselves, culminating in real performances was an incredible experience ✌